Studies show that customer experience leaders outperform customer experience laggards.*

And creating a great experience starts with deeply understanding your customers.

That's where I come in. 



With 20+ years of experience, I've led projects around vision and strategy setting, brand retention and building, as well as tactical UX research. 


I lead cross-functional teams and projects to identify growth opportunities through research, and work collaboratively to carry key insights into product concepts within fast-paced, innovative environments.



My approach is to uncover insights through empathy: deep listening and acute observation, whether I'm observing face-to-face or looking at data. I connect the dots to help product, design and marketing teams create something meaningful.

I am passionate about making great experiences

I'm an evangelist - I'm naturally curious - I'm an educator - I'm a people watcher 

I respond to business needs by identifying influencers and getting them on board early for maximum impact.


I collaborate with key stakeholders - Analytics, Marketing, Product and Design - to integrate both qualitative and quantitative insights so we're making decisions based on the all available data. 




Customer Experience in the Digital Age, Harvard Business Review, October 2015

The Business Impact of Customer Experience, Forrester, 2014

Customer Experience Imperative, Forbes BrandVoice, 2016