Ideally, usability engineering is incorporated from product conception, but the techniques can be applied at any stage of the design process. Typically, a combination of user interface design and usability evaluation is used. Products that have already been launched can be evaluated so that improvements can be made in subsequent releases.
Using a personalized approach, we will design a study that meets your usability objectives during any phase of product/website development:
- Concept
- Early development (prototyping)
- Mid-development (partially working product)
- Alpha
- Beta
- Post-launch
Our methodology is based on solid concepts of user-centered design and human factors, plus two decades of observing thousands of users interacting with products like yours. Through a unique method of deep listening and acute observation, we can identify problems lurking in your design. Possible approaches include:
- Classic/laboratory usability testing
- Ethnographic/Field research
- Persona development
- Brand research
- RITE methodology (Rapid Iterative Testing and Evaluation)
- Heuristic/expert evaluation
- Card sorting
- Remote testing
Contact us to learn more about our methodology or request a sample report.
