Workshops
PRIORITIZING RESEARCH FOR IMPACT
Determine what really needs research and when you already know enough
Develop a repeatable framework to identify when research is actually needed, prioritize the right studies, and track impact to see a corresponding increase in the effective use of insights.
You’ll learn the necessary skills to take this into your work immediately.
What it is
Have a repeatable prioritization framework and know how to determine when research is needed and when it’s not, using a Clarity + Risk + Cost model.
Have a worksheet you can use to gather, assess, and prioritize research requests.
Know how to involve stakeholders in your prioritization process and communicate when their requested research isn’t prioritized.
Know how to establish an easily manageable research tracker (using tools you already have) for locating repeatable insights and tracking post-research impact.
Outcomes
You want to have more confidence in the outcomes of your research investment.
You feel that teams aren’t focusing on the research that really matters but you don’t know how to advise them on which research they should be focused on.
Teams are doing what you think is the right research but the insights are falling flat.
You can’t possibly run fresh research for everything you believe is important.
You’ve read articles and listened to talks on how to prioritize research and you still haven’t been able to get it to work in an effective way.
This is useful when
This course is chock full of useful and actionable information and frameworks. I'm excited to use what I learned to help my clients prioritize their research needs.
Julie, Founder
What people are saying
This was a great workshop. Carol's framework for taking in and prioritizing research projects was thoroughly explained and explored. I came away with a clear approach I could put to use in my work immediately.
Olivia, UX Researcher
This workshop is highly interactive and very high-touch: you will prioritize 3 real-life research projects.
You’ll alternate working individually and in small groups with other attendees. There will be plenty of opportunities for personalized attention. This workshop is run through the Maven.com platform, designed for group-based learning.
The workshop is recorded so if you can’t make the live sessions, you can go at your own pace.
How it works
Sessions in June and September 2024
4 hours live + 1 hour prep + optional AMA with Carol at the end of the course to address remaining questions
$375
Schedule and cost
Are there any pre-requisites or level of experience required?
No prerequisites, but the course is designed for Senior and above UX Researchers, or people leading research whether you have a background in research or another field (e.g., design, product, engineering).
Researchers newer to the field may not have enough real-world experience to take full advantage of the course.